US console sales just had their worst August in 13 years
Hardware units fell 15% and total spending 9%, according to Circana. NBA 2K27 leads and Switch 2 Game-Key Cards surge.
Image: Crisco 1492 / Wikimedia Commons · CC BY-SA 4.0
Circana's monthly report, shared by analyst Mat Piscatella, paints a weak August in the United States: 559,000 consoles were sold, down 15% year on year and the lowest August figure since 2013. PlayStation units fell 11% and Xbox units 31%, while total market spending dropped 9% to $4.3 billion.
Switch 2 was the best-selling console by units, though also below 2025, while PS5 dollar sales rose 17% despite fewer machines sold. On the software side NBA 2K27 came top — it is already the year's third best-seller — ahead of Madden NFL 27 and Marvel Tōkon: Fighting Souls. Another eye-catching figure: spending on Switch 2 Game-Key Cards is up 631%.
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